AI Transparency in Marketing: Should You Tell Customers When Content is AI-Generated?
Navigating the ethics, regulations, and consumer trust issues surrounding AI transparency in the post-EU AI Act world.
The Anti-AI Backlash: How 'Human-Made' Became a Premium Brand Positioning Strategy
In a sea of synthetic content, 'Human-Made' is becoming the new 'Organic.' How brands are capitalizing on the demand for authenticity.
LinkedIn's Algorithm Changed Again: How Thought Leadership Storytelling Adapted in 2025
RIP 'Broetry' and viral engagement bait. The new LinkedIn algorithm prioritizes dwell time, knowledge-based value, and video.
Podcast Cloning and Voice AI: Should Your Brand Have an AI-Generated Audio Presence?
Exploring tools like ElevenLabs for scalable audio content and the ethical implications of synthetic voices.
The Rise of AI Influencers: What Virtual Brand Ambassadors Mean for Authentic Storytelling
As virtual influencers like Lil Miquela and Aitana enter the mainstream, brands must navigate the ethics and effectiveness of AI-generated personalities.
Brands Are Getting It So Wrong, The Pandemic Is the Worst Time To Go Quiet
Why going quiet during a recession is the worst thing a brand can do, and how to stay relevant and helpful.