Galerie SINIYA28 was established in March 2016 with the aim of supporting young, emerging Moroccan and international artists. A project born out of passion, GalerieSiniya 28 owner Hadia Temli sought to present her artists in a way that highlighted the stories and techniques behind each artist’s work.
After defining goals to 1) raise awareness on Instagram for the GalerieSINIYA28 2) Encourage foot traffic to the gallery 3) Sell paintings, we structured a monthly content calendar plan that featured each artist and highlighted key events.
Results Since December 2019:
- Organic Followers Have Grown By 1100
- Post Likes Have Reached Up to 648 Likes
- Three Major Events Have Been Presented On the Instagram Account
- The Galerie has been featured in a major contemporary African Art publication
- Highlights & Profiles Created For Each Artist
Key Events Highlighted:
Event 1: Live Streaming and Stories prepared
for Artist Talk with Award Winning Multi-Media Artist Alia Ali
during December 2019.
Event 2: In partnership with the second edition
of Marrakech Art Week by Artcurial, GalerieSINIYA28 presented
Houda Terjuman, a Syrian-Swiss-Moroccan artist. To prepare for
the launch, Galerie SINIYA28 created a buzz by sharing invitations
through their Instagram page and offering sneak peeks in stories.
Targeted sponsoring was executed in all three stages (Leading
up to, during, and after the event).
Event 3: In partnership with the third edition
of 1-54 Art Contemporary African Art Fair, Galerie SINIYA28 presented
CROSSROADS, a collective show featuring Alia Ali, Houda Terjuman,
Mounat Charrat, and Meriem Yin. The all-female show shined a light
on the creatively unique and powerful language of expression used
by the artists. A full marketing campaign involving storytelling,
artist interviews, and AD sponsoring was implemented during the
event.